She said The UKRC and Wise helped women in these areas to build their profile so they could become role models and also encouraged industry to recruit and retain girls and women "and maybe help them get right to top".

BBC: Guides claim lack of female role models 'could be damaging'

As brands continue to become increasingly interactive with their consumers, we will expect that they become not only our friends but also our role models for social change.

FORBES: Gender and Ethics in Advertising: The New CSR Frontier?

Because of this, an entire generation of Cambodian children was not only deprived of education but also of educational role models.

UNESCO: Room to Read: Local Language Publishing Programme