A consumer probably wouldn't want to attend a rock concert or stand next to a passing train to charge their cell phone.

消费者可能不想参加一场摇滚音乐会，或者站在过往车辆的旁边来为他们的手机充电。

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"After what's happened with Northern Rock, consumer confidence is at an all-time low, " said Martin Lewis, from consumer website Moneysavingexpert.com.

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"The economy still faces powerful contractionary forces in the shape of widespread recession abroad, and at home falling house prices and stock markets, blunted monetary policy as banks constrain lending and rock-bottom business and consumer confidence, " says Andrew Smith, chief economist at KPMG.

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It's a dominant consumer products franchise with a history of steady growth and rock-solid financial strength.

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