abstract:Riunite is a brand of Italian wine imported and sold in a variety of flavors in the United States by Banfi Vintners of Old Brookville, New York, also known as VB Imports and Villa Banfi. The brand is known for advertisements of the 1970s and 80s depicting a broad array of social situations and using the tagline "Riunite on ice, that's nice.
Here's how the wine selection in my neighborhood package store stacked up 20 years ago: Most of the shelf space was devoted to jug wines (Riunite, Carlo Rossi, Almaden, etc.).