But if their sales forecasting is not on the button, companies risk annoying consumers who cannot get hold of their products because they are out of stock.
但是如果零售商们的销售预测不准确，他们则会面临惹恼消费者的风险；这些消费者会因为他们的断货而无法获得所需的商品。
Considering the risk that any stock with world-beating potential could turn out to be a dud or mild disappointment, investors should try to buy McDonald's cheap instead of Krispy Kreme expensive.
考虑到任何超级蓝筹股都有可能变成跳水股或横盘股的风险，所以投资者都应尽量购买麦当劳那么便宜的股票，而远离Krispy Kreme那么贵的。
But at current sales rates, as the finance blog Calculated Risk points out, it would take about 27 years to replace the existing stock of vehicles.
但是正如金融博客Calculated Risk(计算风险)指出的，就目前的汽车销售了，需要大约27年才能取代现有的汽车。
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