The empirical results show that the experiencecognitiveas an independent variable affectsentrepreneurialdecisionmakingthrough the factors of riskperception, riskorientation, effectuation.
From 2000-2009, pay was well-aligned with performance, and the leverage, or risk-orientation, of the program was balanced on both the upside and downside.
On average, women display a stronger value-orientation, a lower risk preference, a greater willingness to delay gratification, and a preference for thoughtful research-based purchase decisions.