A third risk is that consumers may infer the intended conclusion but question the validity of their inference.

第三个风险是，消费者可能会推断出预期的结论，但对其推论的有效性提出质疑。

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When this water is used for agricultural irrigation, farmers risk absorbing disease-causing bacteria, as do consumers who eat the produce raw and unwashed.

当这种水用于农业灌溉时，农民有接触到致病细菌的风险，那些食用了未加工和未经清洗的农产品的消费者也会面临这种风险。

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"Whenever a country imposes rules on business that hurts the business that makes it less appealing to consumers, there's a risk that,first of all, the businesses that do operate in the country will suffer.

VOA: standard.2010.08.02

Lest it be accused of loan sharking, Sanwa Bank points out that the venture is aimed at untapped middle-income, middle-risk consumers (apparently it is already getting calls from school teachers and tax inspectors) who cannot borrow money at banks but flinch at traditional consumer-finance rates.

ECONOMIST: Japanese consumer finance

Farmers bear the bulk of the risk as consumers sort out what they want.

ECONOMIST: Genetically modified crops

Providian lent extensively to sub-prime (high-risk) consumers and has been bitten by extraordinarily high charge-offs and delinquent loans.

FORBES: Magazine Article