The owner dials their pooch's number and after one ring, it automatically connects to the phone on the dog's collar, allowing the dog to hear its master's voice, transmitted out of a speaker built into the collar-piece.
Baron Cohen got thousands of spectators to appear in a penultimate fight scene for his film by setting up a dummy promoter, Blue Collar Brawlin, which organized the event through a known intermediary firm called Ring Rulers.