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Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
FORBES: Should Founders Do Their Own PR?
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In 1920, HBS innovated the case method of research and teaching where students literally sink or swim entirely on the basis of their ability to persuade peers that their analysis and recommended course of action is the right one for the company in question.
FORBES: HBS Alumni In The Global Economy
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Kennedy took the due-process argument to heart, rooting his analysis in the right to a zone of personal liberty into which the government may not intrude.
NEWYORKER: Extreme Makeover