Under the direction of Chief Executive Ricardo Jacob, Jorge Jacob's nephew, the company reduced the number of suppliers from 500 to 70 and replaced the sales staff with a younger, high school-educated group who aren't reluctant to use computers, as many of the older sales force had been.
The ceremony was opened by the Minister of Foreign Relations, Mr Luis Almagro, the Minister of Education and Culture, Mr Ricardo Ehrlich, Mr Alberto Breccia Secretary of the Presidency of the Republic of Uruguay, Ms Graciela Jorge, Executive Secretary of Human Rights of the Presidency of the Republic of Uruguay and Mr Jorge Grandi Director of UNESCO Montevideo.