abstract:Rex Briggs (born 1971) is an author, award winning marketing ROI researcher.Peter Mouncey, Market Research Best Practice: 30 Visions for the Future, biographical description of Rex Briggs, Wiley, 2007, ISBN 0-470-06527-3 He began his career at Yankelovich Partners, where he was noted for his work in Generation XJennifer Steinhauer, How Do You Turn On the Twentysomething Market?