From increased customer loyalty to faster business processes, the rewards from big data are by no means small.

从日益增长的顾客忠诚度到更快的业务流程，来自大数据的奖赏绝不会是微不足道的。

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Those with access to data will get the rewards.

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One reason for doubt about the overall efficacy of rewards, Natapoff says, is that hard data is difficult to come by.

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As far as pricing goes, Wi-Fi companies have invested heavily in wireless data infrastructure and hope to reap the rewards.

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