But when preaching about morality does not work well and material rewards work well in almost every area, it's unwise to deny the feasibility of Suqian's practice.

但是当宣扬道德并不奏效而物质奖励在几乎所有的领域里都非常有效的时候，否认宿迁市措施的可行性是不明智的。

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But over time this brain area started to expect those rewards, so that it fired long before the money actually arrived.

随着时间推移，这个大脑区域开始期望得到这些报酬，因此，他们长时间保持热情，直到钱财真正来临。

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Godin's point is that we live in a highly specialised economy where there are big rewards to people who are the best in their area and no rewards to those who aren't.

戈丁的观点是，我们生活在一个高度专业化的经济体中，在这个经济体里，在自己领域内最出色的人会得到丰厚的回报，而不能做到最出色就没有回报。

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The Business Gold Card will offer its small business customer base the ability to earn rewards through the ever-wider area of social media and online advertising in general.

FORBES: American Express Offers New Appealing Social Media Package

Work in this area could reap useful rewards.

WSJ: Climate Emails: Science and Candor

Residents in this area pay for a scheme which rewards people with eggs for every bit of rubbish delivered to a collection point.

ECONOMIST: Clean up��or risk many deaths