However, although marketers strongly promoted referral reward programs, academic research seems comparatively scarce in this arena.

然而，尽管营销人员对推荐奖励计划广为认可，但关于这类计划的学术研究却较为缺乏。

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Under high-involvement conditions, value perception of the reward programs influences brand loyalty both directly and indirectly through program loyalty.

同时，在强涉入度情况下，回报计划的感知价值通过直接和间接两务途径影响品牌忠诚；

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The paper researched the relationship between value perception of the reward programs, customer value and customer loyalty and also investigated the effect of competition.

本文对回报计划感知价值和客户价值与客户忠诚间的关系进行了研究，并考虑了竞争所可能产生的影响。

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Several credit cards offer frequent flyer points or other reward programs for the money you spend.

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The changes come as banks have scaled back their reward programs in recent years.

WSJ: Making Sense of the New Premium Card Offers

Cardholders who take advantage of credit card rewards could see dramatic cuts and changes in their reward programs.

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