For Reuters, the deal is an opportunity to tap a new source of revenue for its news and get some marketing by putting its brand on part of the newspaper.

对于路透而言，这笔交易为其提供了挖掘新闻业务新的收入来源的机会，同时也使自己的品牌得到了一定程度的宣传。

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If you hear or use the words "strategic" plus "brand awareness" more than the word "revenue," your distribution deal is probably doomed.

如果“策略”啊“品牌意识”啊提及或使用次数比“收入”这个词还多，那么你的推广很可能会失败。

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Our decision of consistently focus, first measure of sales is to dig market leadership, customer, revenue growth and the strength of our brand.

我们持续关注的决定，第一就是发掘销售在市场领导，顾客，收入增长和我们品牌力量。

youdao

Producers make the case for discrimination: consumers may benefit in the short term from lower prices, but in the long term the loss of revenue to brand owners will discourage them from investing in their brands, or from competing fiercely with other brands.

ECONOMIST: Parallel imports

Inside the tech industry, companies eager to tap into all that excitement and potential revenue and brand-building are tripping over each other to position themselves as not just cloud providers but as real cloud providers, official cloud providers, the one-and-only-true cloud provider, and even as Wikipedia-approved cloud providers.

FORBES: The Cloud Revolution and Creative Destruction

The results of the research showed that companies who maintained or increased their advertising budgets during recessions demonstrated significantly higher growth in revenue and brand equity, both during the recession, and for the following three years, when contrasted with competitors that eliminated or decreased marketing, advertising, and branding expenditures.

FORBES: The Economy - An Excuse of Convenience