In most businesses, repeat sales and returning customers are the gold standard of success.

在大多数行业，重复销售和回头客都是成功的黄金法则。

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A customer is your greatest asset. Not only are they a perfect feedback mechanism, but they also make great returning customers.

因为客户就是你的资产，他们不仅会给你反馈，而且还会成为你最棒的回头客。

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As mentioned, returning customers can skim over most of the text with no ill effects. But new visitors are looking for clear and simple directions and descriptions.

刚才提到，回访客户不会重视大部分文字内容，但新客户会寻找清晰、简单的产品说明与描述。

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Small businesses can employ this technique during January effectively by offering one of their products at a discount to bring in both new and returning customers alike as well as show off new improvements around the store or changes that have recently occurred.

FORBES: Your January Small Business Checklist

New users will get shuttled to a different home page--one that quickly establishes what Bodek does and why buyers should care, including fundamental information such as the amount of inventory on hand, shipping range and selection of brands--while returning customers get bombarded with the latest deals.

FORBES: Does Your Web Site Suck?

Even the strong launches in Canada and Europe are now being undermined, Suva noted, with customers returning the device, most notably for the lack of apps, and carriers are moving the Z10 to less favorable positions in their stores.

FORBES: BlackBerry's Grim Prospects: Z10 Launch Disappoints