A customer is your greatest asset. Not only are they a perfect feedback mechanism, but they also make great returning customers.

因为客户就是你的资产，他们不仅会给你反馈，而且还会成为你最棒的回头客。

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In most businesses, repeat sales and returning customers are the gold standard of success.

在大多数行业，重复销售和回头客都是成功的黄金法则。

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Amazon (AMZN) calls this homegrown math "item-to-item collaborative filtering," and it's used this algorithm to heavily customize the browsing experience for returning customers.

亚马逊把这套自主研发的算法称为“从项目到项目的协同过滤算法”。依靠这套算法，亚马逊向回头客们提供了深度定制的浏览体验。

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Small businesses can employ this technique during January effectively by offering one of their products at a discount to bring in both new and returning customers alike as well as show off new improvements around the store or changes that have recently occurred.

FORBES: Your January Small Business Checklist

New users will get shuttled to a different home page--one that quickly establishes what Bodek does and why buyers should care, including fundamental information such as the amount of inventory on hand, shipping range and selection of brands--while returning customers get bombarded with the latest deals.

FORBES: Does Your Web Site Suck?

Even the strong launches in Canada and Europe are now being undermined, Suva noted, with customers returning the device, most notably for the lack of apps, and carriers are moving the Z10 to less favorable positions in their stores.

FORBES: BlackBerry's Grim Prospects: Z10 Launch Disappoints