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However, for customers who had already begun their travel by the time the glitch was detected, the airline would honor their return fares.

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Although he didn't rule out raising fares to pay for the plan, Neeleman says that if customers don't return to the airline, JetBlue may have to drop fares to get them back.

NPR: JetBlue Offers Passengers Rights, Compensation

Fares would be calculated to allow the airlines a return on their invested capital.

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