The mode of access to overseas market is an important issue in the research of retail internationalization.
海外市场进入模式问题是零售国际化领域的一个研究重点。
At the first of this research, we introduce the process of retail internationalization and the characteristics of Southeast Asian market.
本文首先阐述了零售业全球化的历程，简介了东南亚市场的特点；
Chapter two introduce pathways of the internationalization of several foreign retail groups and experience of their success.
第二章结合几家零售巨头的国际化道路介绍了国外零售业国际化经验。
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