Consumers aren't actively seeking deals before buying as often as they were last summer, according to the latest survey from RetailForward, a consultancy and market research firm specializing in retail strategies.
Retail experts say the way forward is for stores to add value through careful development of own-label fashion rather than trying to imitate or outmanoeuvre specialist fashion retailers.
Large and small forward-thinking retail brands such as Nordstrom and Pret a Manger understand that every employee wants to feel that he is making an important and meaningful contribution to the company.