"It gave us a chance to lead the digital-banking revolution, " Jon Witter, Capital One president of retail and direct banking, says of the ING deal.

WSJ: Online-Only Banks Start to Yield More Than a Virtual Advantage

Rangers said the partnership with Puma complemented its existing merchandising joint venture with retail giant Sports Direct.

BBC: Rangers Football Club sign kit deal with Puma

With marrying editorial, advertising and direct retail done successfully in print and online, the next (re-)try is to do the same for TV.

FORBES: Shopping via TV