It is to tap the value of program resources, the deepest form of a breakthrough, as the penetration of the marketing initiative will undoubtedly be more responsive to such an information age.

它是挖掘节目资源价值的最深层形式的突破，作为主动渗透的营销方式，无疑将更加适应这样一个信息时代。

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The study also found that under-performing funds had high marketing costs because they target unsophisticated investors that are more responsive to advertising.

FORBES: Na?ve Investors Taken to the Cleaners