Molson reaches out to the community to find ways to spread the responsible drinking message, including supporting the TaxiGuy program and covering the cost of free public transit on New Year's eve.

Molson找到社区以寻找传播理性饮酒相关信息的方式，具体包括支持TaxiGuy项目及支付新年前夜的免费公共运输费用。

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The company has stopped this slogan and now promotes responsible drinking in moderation.

如今，企业已经停止了这条标语，现在提倡的是喝酒适度。

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Molson's Responsible Drinking Program (see image at top).

Molson的理性饮酒项目(看一看最上面的图像)。

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The government was also working with the drinks industry to establish a voluntary agreement on responsible drinking labelling.

BBC: NEWS | Health | Fears over rise in child drinking

The drinks company SABMiller is one such partner who has signed up to measures that include a general pledge to "foster a culture of responsible drinking".

BBC: Can the government's 'responsibility deal' work?

Measures have already been taken to try to encourage more responsible drinking in Parliament, with staff told to cut down on topping up MPs' glasses at receptions.

BBC: MP Eric Joyce will not face charges over bar incident