Update: As Megan Kretz of Running Shorts points out in the comments, a smarter corporate strategy for responding to negative tweets is to reach out to the Twittering customer, rather than serving them with a lawsuit.
While many were surprised by the dramatic and globally-resonating effects that small changes can cause in the global supply network, we were again reminded of the necessity of a multi-dimensional, dynamic supply strategy capable of nimbly responding to challenges.