Information marketing can provide internal impetus to library resource utilization, change library's development conceptions, and promote resource utilization efficiency.

信息营销会增强图书馆信息资源开发的内在动力，改变其开发理念，提高其开发效率。

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Increased efficiency results from the standardization, better resource allocation and utilization, simplified and automated provisioning processes, and overall operational efficiency improvements in the automation of all aspects of IT management.

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