They have not only transferred security responsibilities, but they've had to give their Iraqi counterparts an important resource: their trust.

CNN: Iraqi forces now calling the shots

When a B2B marketer decides to entirely commit themselves to stay in step with their customers and how they learn, the get a shot at the most precious resource of all: trust.

FORBES: Connect

Benz has used social media, particularly blogging and Twitter, to become a recognized thought-leader and to gain the trust of Human Resource managers.

FORBES: Women Entrepreneurs Not Being All They Can Be