In our recent book, Management Reset, Chris Worley and I point out that designing organizations that perform well on triple bottom line measures requires more than just management giving lip service to it and taking sustainability into account when some decisions are made.
"That's a technique commonly used in a normal marketing email communications, but looks very out of place in an email about a security breach which tries to hammer home the point to 'Never click on reset-password requests in emails, " he said.