Sweeney and her research assistant set up a table at the conference where participants could find out whether they could easily be identified.

FORBES: Harvard Professor Re-Identifies Anonymous Volunteers In DNA Study

Rob Garza, a manager at the The Lemon Bar, was kind enough to accommodate my research staff with a corner table on Super Bowl Sunday.

FORBES: A Fan's Reflections On Super Bowl Week In North Texas

The table (from Fisher Investments research) shows the impact of rising interest rates on the value of 10-year and 30-year bonds.

FORBES: That Other Kind of Risk