Once-upon-a-laugh-track, many brands kept the humor strictly off camera, but Brand Keys has put one of those categories under the research microscope to see how humor is working in a field once thought far too serious to put in the hands of comedy: Car Insurance.

FORBES: 'Four Car Insurance Brands Drive Into a Bar'

According to Dr. Jonathan Knowles, former President of Research, Roche Group and vice chairman, Caris Life Sciences, Dallas, Texas, the extreme microscope is a revolutionary piece of technology that will dramatically change how pathology is practiced, specifically in regard to cancer research.

FORBES: The Socialization of Microscopes