Labour reply that it is what they call his "failed policies" and not the eurozone crisis which have pushed Britain into recession and made the road to dealing with our debts longer and harder.
From my experience, there are a few good ways to do that: make online self-service links prominent on your website and always offer them anywhere you provide your customer support number, integrate online help throughout key processes, promote Web and self-service resources in telephone hold messages, let call center agents notify customers of self-service options, and reply to email questions with the link to self-service content to re-enforce self-service availability.