It would allow them to plaster a "C" on Wright's uniform so they could sell replica jerseys and T-shirts.

WSJ: David Wright Is Captain Without the 'C'

When these men, aged from 30 to 55, watched the game, they didn't wear replica jerseys, paint their faces, or discuss their fantasy teams.

BBC: How pro football hooked America

Adidas-Salomon , whose adidas footwear and apparel division was one of the tournament's 15 official sponsors, said it had sold 600, 000 Japan replica national team jerseys alone.

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