But Edinburgh City Council and the Scottish government have agreed to a bail out which could see the event repeated in the future.

BBC: Clan gathering made ?600,000 loss

We shared the experience in our Facebook Newsfeeds and on Twitter, inspiring others to tune in too, a pattern that repeated throughout the event to viral proportions.

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An oft-repeated theme at the event was that Amazon is focusing on the service, not the gadgets.

CNN: Hands-on with the new Kindles