One of the sentences that I'll repeat throughout the class is that happiness is much more contingent on our state of mind than our status or the state of our bank account.
The first being that you need to repeat this over and over during the treatment, very much like BCR-ABL. The second being that this technique has incredible low upstream and downstream processing and goes directly for the target.
The competition is doing much better repeat business by parading out elaborate gut busters like Wendy's Bacon Mushroom Melt and Jack-in-the-Box's Bacon Bacon Cheeseburger.