If you repeat purchasing a particular parent brand, will it extend your loyalty to its sub-brands?
当你定期购买某项母品牌时，你会延伸这种忠诚度至它的副品牌吗？
Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver, 1997).
重复采购最重要的是通过实现更高水平的客户满意度保持持续的盈利能力(奥利弗，1997)。
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