People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys.

人们有激励购买，但是不能增强顾客忠诚度或者鼓励将来的多次购买。

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Applied to business, gamification promises to make more people buy more products and services, on a repeat basis.

应用到商业上，游戏化的目的就是要使人们反复购买更多的产品和服务。

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Cynics who have seen this kind of thing before repeat the old saw that you can rent an Afghan, but you can't buy him.

无需重复“你只能雇佣一个阿富汗人，你买不到他(的心)”的格言，恨世者们早已看清了这种事情。

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To repeat, these are not buy recommendations.

FORBES: 3 Stocks: Below Book, Low P/E, Cash Flow

Sure, you still have to do the typical Facebook game maintenance tasks (sail around, collect floating trash, sell trash, buy bigger boat, repeat), but the emphasis is on story, which is driven by in-game action.

FORBES: Crazy Boat: The Curse of the Trash Vortex (With Map, Guide)

And with ad rates low, Wendy's has been able to buy more air time and repeat this message more often.

FORBES: Wendy's Salad Days