Given that Rutgers is joining the Big Ten as of the 2013-14 season, all the more reason to release Rice of his duties so that the school can start fresh with their new conference.

FORBES: Mike Rice Must Be Fired for Abusive Coaching Tactics at Rutgers University

In short, there is a clear and compelling reason to not release these particular photos.

WHITEHOUSE: President Obama: Our Security, Our Values

The goal is to create sufficient cognitive dissonance to release the suppressed ability to reason, something most people fall back on only as a last resort.

FORBES: Revitalizing The Art Of Political Persuasion