Understand the personal selling process, and how to distinguish between transaction-oriented marketing and relationship marketing.
论述人员推销过程，区分交易导向和关系导向的市场营销。
Value chain is used to describe the enterprise in research, development, design, production, marketing product process, its operations and product value of the relationship between methods.
价值炼是用来描述企业在研究、开发、设计、生产、销售产品过程中，其作业与产品价值之间关系的一种方法。
In this article, we dwell on changing process of marketing tendency, which according to the evolution process, namely from product tendency, service tendency, relationship tendency to demand tendency.
并通过实证分析，发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后，需求导向的重要性不断提升。
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