文章详细信息 关键词: 企业关系资本;;行为主体;;关系网络;;关系资源 [gap=442]Keywords: enterprise relational capital;actors;network of relationships;relation resource
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The competition era of brand essence is the era for competition of relation resource.
品牌竞争时代实质是对关系资源竞争的时代。
With the rapid changing of technology and environment, it is important for enterprises to learn how to use resource especially relation resource.
技术与环境的迅速变化,对企业如何利用外部资源特别是企业间的关系资源提出了更高的要求。
The competition era of brand essence is the era for competition of relation resource. relation resource will play a more and more role in the operation of enterprises.
品牌竞争时代实质是对关系资源竞争的时代。关系资源将在企业的运作中发挥越来越多的作用。
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