The story sale that I encourage and article sale have same place, be in namely relate a story while pass enterprise and product information.

我提倡的故事营销和文章营销有相同的地方，就是在讲述故事的同时传递企业和产品信息。

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Practical application: Relate to your prospect and come up with a story that gives them imaginative reasons to use your product or service.

实际运用：联系客户的实际情况，讲述一个与其相关的故事，给出新颖独到的理由让客户使用你的产品或服务。

youdao

You can probably relate to this story, but with functional programming instead of a chainsaw.

您可以参考这个故事，但是要把电锯替换为函数式编程。

youdao

Morton used a series of in-depth interviews with media analysts to relate a story of two young people struggling to lead ordinary lives, obsessed with their own privacy.

BBC: Posh books battle it out

Find a way to relate the story to your audience.

CNN: Before you submit your story, read this

If brands can latch on to finding a solid, universal story line everyone can relate to, opportunities are endless.

FORBES: Borderless Conversations: Relevance, Not Translation, Is the Challenge