Rejecting Big Data because a business does not appear to have that level of dynamism would be a mistake, identifying where your business does have this capacity for change and executing it better and faster than your competition is a great opportunity.
The company charges a near-usurious 18% to 36% on 3-to-18-month loans, approving and rejecting applicants in a matter of minutes based on cash flow, online sentiment and public-records data, among other variables.