Take, for example, the online version of the Daily Mail from the UK. Their modus operandi is to surround the regularcontent of the physical newspaper with endless fluff from the online world.
Hannover 96 removed all links to their regular website content, replacing them with a black page showing the simple words "Wir trauern um Robert Enke" ("We are mourning Robert Enke").
The content includes regular headline feeds from several content providers and news services, and you choose which ones you want on the SkyTel Web site.