There are three levels of the awareness of people: visceral level, behavioral level, and reflective level.
人们的认识水平有三种：本能水平、行为水平和反思水平。
What is clear is that designing for the reflective level means designing to build long-term product relationships.
有一点我们很清楚，那就是为反思而设计就意味着打造长期的用户产品关系。
The visceral level design is concerned the appearance, the behavioral design is concerned the operation and the reflective design is concerned the image and impressions.
本能水平设计关注的是外形，行为水平设计关注的是操作，反思水平设计关注的是形象和印象。
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