They may contribute to the design, or help shape the process the team goes through for generating and refining ideas, but their primary obligations are often more analytical than creative.

他们也可以对设计有贡献，或者帮助团队确定产生和完善想法的过程，但是他们的主要职责常常是分析多于创造。

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The process works with her team generating ideas from inside and out, filtering them, exploring their potential, refining them, creating a business case for them, and moving forward with worthwhile ventures for the company.

CNN: STORY HIGHLIGHTS