According to reference group influence Theory, this study tests the differences in reference group influence between publicly and privately consumed products and luxury brand and mass-market brand.
基于参照群体影响理论，本次研究目标是考察消费者在奢侈品牌和大众品牌购买决策中，参照群体影响程度的差异。
In the process it is discovered this mode can improve the students' honor sense for the group, and the capability combining theory and practice. This teaching mode has reference value for the cour...
实践中发现此种教学模式能提高学生的集体荣誉感以及理论和实际相结合的能力，对可采取讨论式教学的课程具有一定的参考价值。
The effect of reference point on individual and group decision - making under risk were studied based on prospect theory and social decision scheme.
采用风险投资决策的模拟实验，在时间维度、内在维度和外在维度上设置多个参照点探讨了风险决策中多重参照点的作用模式。
应用推荐