Reducing saturated fats may reduce cholesterol, but low fat diets alone don't seem to do much to actually reduce clogged arteries and heart attacks.

VOA: standard.2010.03.25

Now,a new study says reducing fats isn't enough.

VOA: standard.2010.03.25

The idea is preposterous, similar to a retailer's believing that reducing prices doesn't help move merchandise.

FORBES: PHONY NUMBER

"Reducing weight doesn't necessarily reduce environmental impact, " says Jane Bickerstaffe, of Incpen - the Industry Council for Packaging and the Environment.

BBC: NEWS | UK | Magazine | Pack it in

The concept of "deleveraging, " or reducing debt, isn't new.

WSJ: Upside: Pay Off That Mortgage Now!