The REDcard helped boost sales, but because people were using it to buy more products at discounted prices, the profit margin for those sales took a hit.

此外，尽管REDcard有利于促进销售，但由于人们会利用它来购买更多打折产品，这些商品的销售利润率反而受到了影响。

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REDCard holders also get free standard shipping on purchases made on Target.com. without a fee.

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Every time a guest uses their REDcard, Target takes 5 percent off the entire purchase.

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The company has stated that its REDcard customers tend to visit twice as often as its regular customers and spend about 50% more.

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