Red wine gained its "heart healthy" reputation after a Danish study in 2000 found red wine drinkers had half the risk of dying from heart disease as nondrinkers.
The room is very tonal even the artwork is in shades of white, cream and brown with a white Christian Liaigre sofa and a Danish one in an earthy red leather.
They originally owned the big boards on 42nd street for years, covering them with the fantabulous images of Danish photographer Kenneth Willardt and the graphic red bulls-eye.