The singer-songwriter-producer-designer-author named his record label Star Trak, selected the image of an astronaut to be the logo for his Billionaire Boys Club clothing line, and even named his son Rocket.
In fact, 70 of the 81 trophies were handed out in a pre-telecast ceremony in the Nokia Theatre L.A. LIVE, next to the Staples Center where the last 11 Grammys were presented between a record 20 star-studded performances.