"Every international game is very difficult, and Iceland battled right to the end, " continued Burley, whose record as manager stands at two wins from nine games.

BBC: Burley praises Gordon performance

Pierre Barnoti, who founded U.S.-based SPCA International in 2006, also has a questionable record as a charity manager.

CNN: Little of charity's money going to help animals

If you favor the former, you search for a money manager with a superior record, then typically pay 1% or more of assets annually to be in a fund run by that manager.

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