Each salesperson might carry a laptop computer with a simple database application to record customer information and the details of contacts with each customer.

每一个销售人员携带的手提电脑上便可以装一个简单的数据库，用来记录客户信息和与每一个客户联系的细节信息。

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The system repeats the information; when the customer confirms it, or repeats the query, the system develops a record of the different ways the target word can be spoken.

系统重复相关信息；当用户确认这条信息，或者重复查询时，系统便获得了目标词的一个不同方式的语音表达记录。

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A person logs on to a legacy application to find information to add to the customer request record before it can be processed.

一个人员登录到遗留应用程序查找信息，并将信息添加到客户请求记录之后才能进行处理。

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In the traditional model, CRM is a system of record: it tracks customer information and contact history, manages the sales pipeline, and enables detailed analysis of sales performance and customer data.

FORBES: From Customer Management To Customer Engagement