The Byzantine emperor Justinian is still known as "the Great" for reconquering Italy, north Africa and south-eastern Spain as well as codifying Roman law in a way which forms the basis of legal systems in many countries today.
The company has been looking past its longtime rival as it talks up fresh efforts to crack the market for everything from ultra-portable handheld computers to consumer electronics (see "Intel Vows To Rise Again") and shifts from reconquering its core markets to finding fresh opportunities.