But it now faces a decision on whether to recall more than 300, 000 cars sold since the newest version of the Prius was introduced last spring.

现在它又要面临一个决定，即是否要召回去年春季发售并已售出的300,000多辆普锐斯。

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When American regulators visited Japan, they “directed us to think of things from a customer’s perspective, ” Mr. Sasaki added. “We took this seriously and made the decision to recall the cars.”

当美国的条例管理者造访日本的时候，佐佐木辛一说，“他们指导我们试着从消费者的角度考虑问题，我们对此建议很重视，才决定召回汽车。”

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This division confirms whether there are technical problems and makes a decision on the necessity of a recall.

这一部门负责确认汽车是否存在技术故障，并召回举措的必要性作出决定。

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The following day, Admiral Sir Michael Boyce, the chief of the defence staff, reaffirmed Whitehall's confidence in the brigadier, insisting that his imminent recall reflected a decision taken several months ago.

ECONOMIST: The marine commander who was too honest for his own good

Mitsubishi has been hit by falling sales, a recall scandal and the decision in April last year by 30% shareholder US-German car firm DaimlerChrysler's not to pump in any more money.

BBC: NEWS | Business | Mitsubishi seeks $5.2bn bail out

The bottom line: To be effective, a message must be appealing, clear, direct, sticky, credible, and transparent, using characters and stories that people are familiar with, can easily memorize and can recall at the moment they are making a decision.

FORBES: How To Get Your Message Across